Database.  It is one of our differentiators.  We have a database of over 10,000 potential buyers that we market to directly.  This is an opportunity for us to market to a group of people that trust us…that have approved our marketing and receive it regularly.  It allows us a captive audience that receives our open house notifications, our coming soon homes and love listings among other communications including regular blog posts and listing alerts.  This database grows monthly and we future it with quality content.  Our system allows us to reverse prospect your home.  In other words we are able to keypunch the parameters of your home and it matches them to the searches set up by the database.  Once matches are found we are able to engage this highly targeted market.