LISTING PREPARATION
"We believe people buy and sell based on emotion."
~ Foundational Belief of Peter KimaPre-Listing Coordination
People Buy and Sell based on EMOTION! It is a foundational belief of this team. When it comes to listing your home, it’s important to work with a real estate company that understands this. It’s not just about putting a sign in the yard, taking a few photographs and putting the home online.
It’s about coordinating vendors, getting the home in tip-top shape by trusted and experienced contractors, having professional photographs taken, professional video taken, professional measurements, having an experienced stager visit the home for a consult – if needed, having the exterior of the home power washed, getting the interior of the home professionally cleaned. It’s about knowing when the home is ready for the next steps – and that’s where we come in. We are here to help create that EMOTION!
Our team has a dedicated Marketing Director/Listing Manager who will personally visit each home prior to the home being photographed to make sure that the home is 100% ready to go live on the market. She will coordinate all vendors listed above, as needed, as well as a reach out to any additional vendors. It is this person’s sole responsibility to make sure the home is ready for photos and videos and presents well on the market. We want to put our best foot forward.
Professional Signs
,,We always want to stand out! Our signs are professional and do just that. It is our intention to give your house “massive market exposure” and that starts in your front yard.
Our signs are installed by a professional third party sign company. They arrive and install the sign in a position that is most effective for the public to see. The white post is freshly painted and to that is hung our professionally designed aluminum panel sign and “Coming Soon” rider.
Our signs have a Marketing Phone Number on the panel that rings directly to our Buyer Team. That team has already previewed the home and has full knowledge of the key components of the home, floor plan, etc, prior to the sign being installed so that they can engage the potential buyer.
Coming Soon Marketing Campaign
It is our intention to sell your house the first weekend while giving it massive market exposure even before going live on the market.
During our pre-listing walk through and/or when the home is ready, our Marketing Director will take preliminary photographs of key features and components of the home, both interior and exterior, and those will be features throughout our social media channels – Facebook, Twitter & Instagram. The preliminary photographs will be used throughout the “Coming Soon” marketing phase in rotation and shared by our team in Facebook Community Groups, specific Realtor Networking Facebook Pages, adding specific hashtags to Twitter and Instagram and other marketing efforts that have proven track records for success for a large reach.
Some of the preliminary marketing photographs will be utilized toward contest opportunities on our Kima Real Estate Group Facebook Page. We run these contests in an effort to gain community involvement for the exposure of our clients listings prior to them going live on the market. We share photographs of key components of the home along with listing special features. Contests are typically run on our Facebook page for 3-4 days and during that time are boosted via Facebook ads, shared through numerous Facebook Groups and Pages, and shared by our team.
We’ve had amazing success with these contests and even had one campaign reach of over 20,000 people from this type of marketing and hundreds of comments/guesses. Once the contest has run it’s course, we then announce the winner at the same time that we announce that the listing is live and share the link to view the professional photographs, video and additional information about the home.
Professional Stagers
Did we mention that people buy and sell based on emotion?
We have partnered with the two premier staging companies in the market. This allows us to have the professionals work their magic. We get one chance to make a first impression and we are turning your home into a product for sale.
We offer a professional staging consultation at our expense, when needed. Everything from choosing paint colors to a full staging, our stagers will create the emotion.
Typical cost of these stagers is up to $200 per hour…at our expense. We are in this together.
Pre-Listing Contractors
Contractors – sometimes it’s tough to find one that you can trust. But we have one! We are extremely confident in the abilities when it comes to their craftsmanship, their honesty, their fairness, their knowledge and their pace in which they get work done. Our vendor partners stand by their work and we are happy to refer them. We have worked hand in hand with these contractors for years, and are happy to do business with them.
If you have some work that needs to be done to your home prior to getting it on the market, we have a great licensed general contractor to refer you to.
Let our family become your family.
Home Warranties
Let’s take some negotiating leverage away from the buyer and offer a 1 year home warranty at closing. This opens up the buyer pool to even more potential buyers.
Worried about that HVAC unit? Your plumbing?? Home warranties are more of a commonality in offers these days when it comes to what buyers are asking for.
We want you to consider a Seller/Buyer Home Warranty, and here’s how it works. We order it for you the day your home is listed. It covers your home during the listing period and is also transferable to the buyer of the home for 1 year after closing. It’s comes out of your proceeds at the closing table.
How does this benefit the seller? It allows us to market this as an incentive to potential buyers while protecting you during the repair negotiations. A win-win.
